The month is about more than pink ribbons. While some feel inspired, many people living with breast cancer feel like the month overlooks their experience with the disease.
Breast Cancer Awareness Month is an international health campaign that’s held every October. The month aims to promote screening and prevention of the disease, which affects 2.3 million women worldwide.
Known best for its pink theme colour, the month features a number of campaigns and programs conducted by groups ranging from breast cancer advocacy organizations to local community organizations to major retailers aimed at:
-Supporting people diagnosed with breast cancer, including those with metastatic breast cancer
-Informing people about breast cancer risk factors & encouraging women to go for regular breast cancer screening starting at the age of 40 (or earlier, depending on personal breast cancer risk).
-Fundraising for breast cancer research.
Together, we’ve been wearing it pink for over 20 years. You’ve brought shades of pink to dress-up days, bake sales, netball tournaments, wild swims, knitting sessions and even bra displays! You’ve had a whole lot of fun and raised over £41 million in the process.
It’s an amazing achievement, but we can’t stop there! Get involved this year, head over to: https://breastcancernow.org/